How Does Advertisement Work In Gaming

Updated: Oct 11, 2019

"People download your game and play it for free. Even though some people spend quite good amount of money buying the item of the game, the reality is, no matter how hard you try, typically, only 5% of the players end up paying for something in a game. When you look at it from a developer's perspective, there's a missing out of trying to monetize out of these 95% of the eyeballs of the people that playing that game!"


-- Nithinan Boonyawattanapisut, CEO & Founder at HotNow, discusses in the interview with Dushan Spalevich.



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