Haysam Fahmy currently working with Mastercard as a VP, Middle East & Africa, Managed Services. From 20+ years, Haysam developing digital acquisition, engagement and loyalty strategies in the U.S., Europe, Asia Pacific, Middle East, and Sub-saharan Africa.
Haysam launched the first digital bank in the Middle East/North Africa, setup digital channels/capabilities from scratch for 3 banks, and guided multiple companies to growth in customer acquisition, mobile usage, online reach, digital adoption, and mobile money.
Haysam developed and executed multi-national digital strategies for Fortune 500 brands: IBM, Disney, Coca-Cola, American Express, Vodafone, Prudential, Ogilvy, Shangri La, and the United Nations.
Haysam holds a Master’s in Digital Strategy & Comms. from Georgetown University & Executive Management Degree from HEC Paris.
Haysam will be speaking on the ‘Smarter Digital Acquisition for Banks in 2020’ at FiNext Awards & Conference on Thursday, 27th of February, Day - 2 of the conference.
As a technology company in the global payments business, Mastercard operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.
The FiNext Awards & Conference will take place in Le Méridien Dubai Hotel & Conference Centre, Dubai on the 26th and 27th of February 2020. This conference is the most awaited FinTech conference of the year which centers around bringing together the best and brightest from the field of FinTech under one roof. The conference strives to provide a fruitful platform for FinTech startups, SMEs, key decision makers, researchers, investors and people from the media to interact and build meaningful alliances.
For more information, visit https://finextcon.com